Health Care Expertise
Navigating complexities of the current health care climate requires experience, ingenuity, and a perpetual path of discovery. The Research Group is privileged to have world-renowned health care institutions, pharmaceutical companies, clinical publishers, government agencies, urgent-care chains, and health care payers as client colleagues. The Research Group has an ear to the industry from every possible angle, including political, which uniquely prepares us to expertly guide discovery of insights that inform effective decisions.
From exploratory research, white card development [insights-benefits-r2bs], and segmentation attribute development, to concept evaluations and creative gallery assessments, our customized paths for discovery are paved with innovation and creativity.
The breadth of our health care research knowledge is derived from work within a variety of disease states, among a variety of clinicians, caregivers, and patients.
The Research Group has experience within the following disease states:
IRB preparation, HIPAA compliance, as well as CCR, and overall patient protection are standard practices. All respondent-facing researchers are NIH Certified in Human Respondent Protection. Our research approaches respect the delicacies of respondent/patient circumstances and navigate accordingly with empathy and gratitude.
A differentiator appreciated by clients and colleagues is a comprehensive understanding of strategic marketing principles, along with current trends and practices in human-behavior sciences. We are expert in managing client teams, project priorities and implementing methodologies that discover intimate, underlying feelings from respondents.