Gen Xers, born 1965 to 1980, are often thought of as the ‘latchkey generation.’ They came of age living in two-income households with rising divorce rates and a shaky economy. Gen Xers are conditioned toward independence and self-sufficiency, with… Read More
Posts Tagged ‘health care’
-
Health Care, Market Research, and Big Data
Big data is a hot topic, and this statement is perhaps most relevant in the field of health care, and of course health care market research. Health care’s ongoing accountability regulations, including required value-based purchasing based on patient experience data,… Read More
-
Mobile Health Care
The expansion of technology and its constant advancements directly influence the quality of health and patient care. Health care providers and consumers are utilizing mobile devices as a means of managing and improving health. This technology can optimize health by… Read More