If you desire to be the architect of your own life, you will need to build a foundation! Aspirations are a hope or ambition deeper and more broadly purposeful than a goal or resolution. Typically, aspirations are value-driven and encompass how… Read More
Blog
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What is Your Word?
New Year’s resolutions are often short-lived not bringing to fruition goals you want to achieve. They either take too much time to achieve, life gets in the way, or a desire for results seems more of a priority then… Read More
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Resolute Change
Regardless of the resource you consult, “resolution” is defined as a promise, pledge, oath, or vow to change. Change of behavior is our expertise! We could publish a plethora of white papers based on collective recommendations (gleaned through research… Read More
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Five Acts to Brighten Your Holidays
As 2014 will quickly become history with only memories of what transpired in its place, the blur of multiple ‘to do’ lists causes even the planners among us angst. A friend of mine shared a recent story about a… Read More
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Magic of Eight
Some time ago, a brilliant researcher/Neurolinguistics practitioner by the name ofNaomi Henderson wrote an article, Magic of Eight. I have referenced this article numerous times over the years. Fast forward to today, I had the recent privilege of co-authoring an article… Read More
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Beyond Words: Using Body Language to Interpret Meaning
From the lips of famed management guru Peter F. Drucker: The most important thing in communication is hearing what isn’t said. How much of communication is actualized using words? According to behavioral experts, it depends. Numerous sources identify 90% of communication as… Read More
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Brain Science Comes to Qual
Ever question the validity of current bio-feedback methodologies? I am with you! My thought at the end of a presentation always questions the leap of connection between physiology and emotion. The heart races, the body temperature rises, the eyes… Read More
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Beyond the Focus Group: Adding Value
The use of focus groups to inform effective decision-making is thriving due to the method’s power to discover unique insights. Provided your researcher is well-armed, the dance of psychology and sociology in face-to-face interactions yields nuances and sentiments absent… Read More
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Market Research… Formal Listening
As opportunities for discovery are continually overflowing, I am reminded of our fundamental task: Listening! Whether focus groups or IDIs, surveys or bulletin boards, ethnographies or shop-alongs, mobile or social media research, insights emerge through listening. Effective listening skills are as important… Read More
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To be or not to be… behind the glass that is?
The classic style focus group method consists of participants and moderator in the same room with the client observers behind the glass. For a majority of qualitative research objectives, focus groups provide a venue for learning to thrive and uniquely… Read More