Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Words Matter!

    Each person produces approximately 70,000 thoughts per day, according to the Laboratory of Neuroimaging, University of Southern California. Our minds never stop! The marveling fact is that humans are highly unaware of how the mind works, including the impact of...

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  • The Worry Spiral

    Think too much? Do you often consider every possible avenue, approach, response, or path?   We wonder, and wonder, and wonder... and wonder some more. The cycle may drive us crazy when in reality, these thoughts are not rational.  ...

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