Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Cultivating Emotional Intelligence

    In laymen's terms, Emotional Intelligence is the ability to make emotions work for us, instead of against us.   Daniel Goleman introduced the concept of emotional intelligence in 1995.  For twenty-five years, emotional intelligence [EQ] has been at the forefront of theories on...

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  • Social Media Mania

    Social Media has taken over our lives, literally the addiction du jour.  While this connectedness has benefits, an all-consuming habit can take its toll on health. The average person, based on data from more than 4.8 million users of Moment, is now spending...

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