Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

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    The start of every new year presents a world of new opportunities. About 30% of Americans take this time to establish their New Year’s resolutions. Per YouGov.com: Approximately 50% of those who make New Year’s resolutions plan to exercise more; Forty-nine...

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    By Charles "Pete" Denman The holiday season affects everyone differently. Some people are flooded with bouts of holiday spirit while others seem overwhelmed with the additional chores associated with the season. Regardless of how you view the end of the...

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