Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Gen Z, You and Me

    With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, shape thinking and approaches. These differences dominate the media and put Millennials and Baby Boomers at the forefront of the public’s...

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  • Beyond Maslow

    Research indicates the need to belong is as important to self-actualization as Maslow's hierarchy of basic human needs.  It is true that attachment to something or someone beyond ourselves is essential to propel us to our greater selves.  Gratification can be realized...

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