Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Cost of Interference

    Competition for our attention is at an all-time high. Social media, email, urgent project requests, colleagues who need advice, family tugs, household chores, and the ever-pervasive text messages are all contenders competing for our attention.    Multitasking: not the solution! Research...

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  • Happiness Savored!

    According to Webster, Savor is defined as to delight in, enjoy the pleasantries. When was the last time we really enjoyed a moment? Reacted with a belly laugh? Experienced genuine gratefulness for a loved one’s embrace or delighted in the scent of a flower?   A...

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