Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Listen to Understand

    Listening... a lost art? Not really. According to sociology authorities the act of listening to understand, not to reply, is subject matter that is not taught in main-stream academia.   According to Webster, the following terms mean: ·    Listen: give one's...

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  • Beyond Mediocrity

    Webster defines “mediocrity” as “the quality or state of being just average.” Current US averages:Height Adult Male: 69.1 inches or 5 feet 9 inchesHeight Adult Female: 63 inches or 5 feet, 3 inchesWeight Adult Male: 197.9 pounds Weight Adult Female:...

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