“I met Barb during my first year with Eli Lilly where I was responsible for the market research of a $4 B brand. After working with nearly a dozen moderators, I knew I found the perfect combination of fearlessness, intellect, and personality. Barb is someone who goes beyond the canned questionnaire, and really dives into the particulars of your business to find valuable insights. She is not afraid to scrap the entire plan if it’s not working, quickly regroup, and begin sprinting in front of the glass with nothing more than a few notes. And…the participants absolutely fall in love with her. If you have ever lived “behind the glass,” you know how important these trifecta of traits can prove to your business. Most importantly I can confidently say that Barb brings the team together, is there until the last person leaves, consistently smiles, and truly cares about everyone on your team.”
Saad A., Eli Lilly

 

“Barbara has quickly proven to be a tremendous research resource to us here at WK! Not only does she handle our projects with the highest level of integrity and professionalism, she is constantly looking for better ways to address our informational needs and presses us to improve.”
Joseph F., Wolter’s Kluwer Health

 

“Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.”
Jeff M., Creative Director, GKV Communications

 

“Working with Barbara and the entire staff at TRG is a pleasure. They handle each project professionally and competently. Their approaches are enormously creative. We look forward to hiring TRG on future projects.”
Theresa A., Director of Premium Services, NFL Baltimore Ravens

 

 

“Not only is Barbara adept at tailoring and combining methodologies to suit each specific research inquiry, but they also can be counted on to be objective, to get at the true situation so that real solutions can be planned. I’ve had the pleasure of working on many projects with this organization over the past decade, and have always found them to be a highly dependable resource and a joy to work with.”

Jeff H., Vice President, Marketing & Brand Management, PBS

 

“TRG’s team is bright, attentive and service-oriented. Barbara Gassaway is a uniquely strong moderator! I know, I have worked with plenty. We have conducted over 100 focus groups with TRG and I have yet to leave a project without the answers I needed. Maybe I didn’t always like those answers, but the information gained is always invaluable.”
Gary J., CEO, Azzam Jordan

 

“There are a lot of firms that do research. Barbara Gassaway and The Research Group do more. They turn the findings into insights. Insights that help my clients capitalize on marketing opportunities.”
Roger G., GKV Communications

 

“Have you ever met someone so full of grace, quiet intelligence and good humor that you stop everything and just listen to them in awestruck reverence? If you know Barbara, you understand my sentiments. I have had the honor of watching her lead several discussion groups on the mechanics of a focus group. The breadth of her wisdom is remarkable. If you are ever seeking market research, she should be your first and last contact. Find this hard to believe? Reach out to her. You will thank me.”
Andrew R., Director of Marketing and Business Development, Naden/Lean, LLC