Through social media our world can be transparent. As our virtual world is a reflection of our personal brand, etiquette is a wise effort.
Many social etiquette resources exist, from Emily Post to Huffington Post. The Research Group compiles this list of guardrails to navigate social media so the power of what represents us and our personal brand remains in our control:
Know your sites. All social media sites have privacy settings, tagged post approval settings, as well as creative aesthetic enhancement features. Take time to identify how you desire the site to treat content others post about you, and who has access to your content and the content you post.
Be intentional. How do you use Facebook vs. LinkedIn vs. Instagram? Rules to consider: Family for Facebook, LinkedIn for Business, and Instagram for Friends. Platform aside, remember the content you post is permanent, accessible through eternity and represents you to everyone who views it. According to Emily Post: Keep it clean and civil.
Redefine “Friend.” Do not feel compelled to connect with acquaintances or strangers. Be selective about the community you build, and adopt a no guilt rule: You have the power to delete or ignore whomever and whatever you desire. If someone you have connected with becomes offensive or inappropriate, delete them. According to Emily Post: It’s your page.
Make it personal. When you connect with a colleague or friend, customize the invitation based on your relationship. It enhances the connection, affirms you are genuine, and adds to your personal brand.
Drama is real world. Airing your dirty laundry to the entire social media world is never an intelligent plan, nor is attacking someone or a group of people. Vent to those who love you and leave your reputation in tact.
Be careful your virtual social networks do not replace authentic relationships. Enjoy life with those who are truly present in it.
“Life isn’t about finding yourself, it’s about creating yourself.”
George Bernard Shaw
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With respect and gratitude,
Barbara & your research team