In addition to keeping current, social media research provides unfiltered insights to understand language used, tone, user profiles and habits, satisfaction points, and attributes that define dissatisfied experiences. It is a snapshot of candid opinions that can be compiled by virtually any variable, available for your consumption and use.
Remember to vary your sources with industry-relevant portals, as well as consumer-oriented sites. There are a plethora of social media ports beyond Facebook.
Quirk’s Market Research Review offers tips on how to utilize social media research and data analysis, as well as best practices: