Qualitative Research Consultants Association Annual Conference 2013

QRCA’s Annual Conference 2013, Mission Exploration, delivered on all that was promised and more!

Merrill Dubrow, CEO of M/A/R/C, provided an appropriate and necessary keynote kick in the butt to our beloved research industry! Mr. Dubrow’s forecast demonstrates the power QRC’s possess. His candor will hopefully propel this organization refreshingly forward. [And, thank you, Steve Schlesinger! Your continued loyalty to our industry and contributions to move these efforts forward, rock!]

The QRCA conference sessions were action-packed, chocked full of great takeaways. I especially appreciated the Tech-Master, Lester Greenberg’s brilliant presentation on technology efficiencies. Lester introduced us to a plethora of available technologies, and important quick tips on use. His ability to translate on a layperson’s level and charm us at the same time is a gift!

As I’m in her audience frequently, it is no surprise that Colleen McKenna’s presentation was stellar. “Best speaker I’ve ever seen,” is the word on the street! If you have not had the privilege, look up Ms. McKenna on your LinkedIn profile, as well as your ability to professionally connect; it will yield great benefit.

If you attended the conference, you can download presentation decks through the QRCA website. If you are a member but did not attend, look for encore conference performances at QRCA local chapter meetings.

Moving forward and embracing new ideas!


Susan Abbott, Lester Greenberg, & Peter Lovett.

Susan Abbott, Lester Greenberg, & Peter Lovett.


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