To provide context to, “What have we learned” during the COVID-19 pandemic. Since March, 2020 to present we continue to conduct market research: Over 2,500 participants recruited by Observation Baltimore. Over 55 focus groups/interviews conducted by The Research Group. … Read More
Archive for the ‘Market Research’ Category
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The Golden Rule?
A lesson we are taught as children regarding kindness is to “treat others the way you would want to be treated.” The Golden Rule is a moral standard found across religious and spiritual texts, as well as academia, and also referred to as… Read More
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Trust YOUR gut!
Quick… make an important decision! Our heart begins to race, palms moisten, and the mind tosses about options at epic speed. With time counting down, the decision must be made: instinct or logic. These situations are familiar to all of… Read More
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Cost of Interference
Competition for our attention is at an all-time high. Social media, email, urgent project requests, colleagues who need advice, family tugs, household chores, and the ever-pervasive text messages are all contenders competing for our attention. Multitasking: not the solution! Research… Read More
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Happiness Savored!
According to Webster, Savor is defined as to delight in, enjoy the pleasantries. When was the last time we really enjoyed a moment? Reacted with a belly laugh? Experienced genuine gratefulness for a loved one’s embrace or delighted in the scent of a flower? A… Read More
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Etiquette in Social Media
Our world is a reflection of our personal brand, including our virtual world. Accordingly, etiquette is a wise, worthwhile effort. We live in a transparent world knowing details of others’ lives: exactly where people visit, what they eat, and with whom they are… Read More
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Naturally Curious
Thought leaders know: Effective thinking is born with the realization that we know much less than we think we do. “The more you know, the more you know you don’t know.” –Aristotle If we live with the premise we already know… Read More
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Gen Z, You and Me
With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, shape thinking and approaches. These differences dominate the media and put Millennials and Baby Boomers at the forefront of the public’s… Read More
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Generating Potential
Millennialism… yes, it is a word. Should other generations be jealous? Not so much! It is the mere size of this generation that causes our society such fascination, with warranted merit. An estimated 85 million millennials, born between 1980 and… Read More
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Price of Happiness
We live in a high-tech, high-touch, instant-gratification society and have conditioned ourselves to believe we need the next best thing…now, no matter the cost. An increasing trend over the past decade is spending money on experiences over… Read More