Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Savor Happiness

    Savor! According to Webster, Savor is defined as to delight in, enjoy. When was the last time we really enjoyed a moment? Reacted with a belly laugh? Experienced a genuine gratefulness for a loved one's embrace or delighted in the scent of...

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  • Adopted Narcissism

    Protecting ourselves and those we love is a default behavior of human beings.  We survive, and often thrive, due to our ability to self-preserve.  Narcissism is defined as:  "Excessive or erotic interest in one's self and one's physical appearance."   (more…)

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