Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Embracing Vacation

    Summer is here!  Long days... and, of course, vacation! We look forward to summer vacation to relax, unplug, and simply enjoy ourselves.  Research shows how important vacation time is...

    Read More
  • Good For You Blues

    Anthology:   Guilt Allowed    |  Benefit From Envy    |   The Creative Process Good For You Blues Experiencing the blues?  No one enjoys the feeling...

    Read More