Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Holiday Harmony

    Holidays are filled with so much activity we often neglect to enjoy moments with family and friends.  According to Pew Research, about nine-in-ten Americans (92%) and nearly all Christians (96%)... celebrate Christmas.  This is no surprise... but... a majority (81%)...

    Read More
  • Meaningful or Meaningless?

    How we choose to spend time is often influenced by others' priorities. Ever regret an activity because the pressure to say, yes, seems greater in the moment? To achieve a meaningful life, it is important to establish one's own personal values or...

    Read More