Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

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    Whether you are facing a loved-one's illness, an end of a relationship, or a compromise of your own health, we all experience heart-wrenching, life-changing feelings at some point.  Loss is an unfortunate aspect of life.  Although we all deal with suffering...

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    We are not perfect, nor should we pretend to be, but it is necessary to be the best version of ourselves, according to Dr. Travis Bradberry.  Research is consistent in identifying the most destructive component of a sense of worthiness:  self!  That is, WE are...

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