Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Wisdom Imparted

    Education is emphasized in today's society as an empowering avenue one must take to advance their career, and consequently their life.  Statistics  equate education to income or career success, albeit less often to happiness. (more…)

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  • Savor Happiness

    Savor! According to Webster, Savor is defined as to delight in, enjoy. When was the last time we really enjoyed a moment? Reacted with a belly laugh? Experienced a genuine gratefulness for a loved one's embrace or delighted in the scent of...

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